APA
Perry A. &. W. I. D., . (2003). Before the brand: Creating the unique DNA of an enduring brand identity. New York: McGraw-Hill Companies, Inc.
Chicago
Perry Alycia & Wisnom III David, . 2003. Before the brand: Creating the unique DNA of an enduring brand identity. New York: McGraw-Hill Companies, Inc.
Harvard
Perry A. &. W. I. D., . (2003). Before the brand: Creating the unique DNA of an enduring brand identity. New York: McGraw-Hill Companies, Inc.
MLA
Perry Alycia & Wisnom III David, . Before the brand: Creating the unique DNA of an enduring brand identity. New York: McGraw-Hill Companies, Inc. 2003.
