Before the brand: Creating the unique DNA of an enduring brand identity

Perry, Alycia & Wisnom III, David

Before the brand: Creating the unique DNA of an enduring brand identity - New York: McGraw-Hill Companies, Inc.; c2003. - xii, 228p. : ill. ; 200cm

0-07-139309-9

Cir. 658.827 P410 c2003
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