Essentials of marketing: A marketing strategy planning approach (Record no. 665)

MARC details
000 -LEADER
fixed length control field 00430nam a22001337a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 978-1-259-92129-2
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number Cir. 658.8 P426 C2017
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Perreault, William D. Jr., Cannon, Joseph P. & McCarthy, E. Jerome
245 ## - TITLE STATEMENT
Title Essentials of marketing: A marketing strategy planning approach
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York:
Name of publisher McGraw-Hill Education,
Year of publication C2017.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxxii, 752p. : ill ; 28cm
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Home library Current library Date acquired Full call number Accession Number Koha item type
    SPAMAST Library SPAMAST Library 17/05/2018 Cir. 658.8 P426 C2017 0008090 Books
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