Essentials of marketing: A marketing strategy planning approach

Perreault, William D. Jr., Cannon, Joseph P. & McCarthy, E. Jerome

Essentials of marketing: A marketing strategy planning approach - 15th ed. - New York: McGraw-Hill Education, C2017. - xxxii, 752p. : ill ; 28cm

978-1-259-92129-2

Cir. 658.8 P426 C2017
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