Essentials of contemporary advertising (Record no. 1670)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00363nam a22001217a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0-07-313666-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Cir. 659.1 Ar31 c2007 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Arens, William F. & Schaefer, David H. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of contemporary advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York: |
| Name of publisher | McGraw-Hill Companies, Inc.; |
| Year of publication | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxviii, 558p. : ill. ; 275cm |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| SPAMAST Library | SPAMAST Library | 27/06/2019 | Cir. 659.1 Ar31 c2007 | 0005344 | Books |
