Essentials of contemporary advertising
Arens, William F. & Schaefer, David H.
Essentials of contemporary advertising - New York: McGraw-Hill Companies, Inc.; c2007. - xxviii, 558p. : ill. ; 275cm
978-0-07-313666-0
Cir. 659.1 Ar31 c2007
Essentials of contemporary advertising - New York: McGraw-Hill Companies, Inc.; c2007. - xxviii, 558p. : ill. ; 275cm
978-0-07-313666-0
Cir. 659.1 Ar31 c2007
