Brand Management: Theory and Practice
Material type:
TextPublication details: New York, NY 10017, USA Clanrye International c2020Description: viii., 227p.; ill.: 25.4cmISBN: - 978-1-63240-980-5
- Cir. 658.827 D621 C2020
| Item type | Current library | Call number | Status | Barcode | |
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SPAMAST Library | Cir. 658.827 D621 C2020 C.2 (Browse shelf(Opens below)) | Available | 00013692 | |
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Books
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SPAMAST Library | Cir. 658.827 D621 C2020 (Browse shelf(Opens below)) | Available | 00012717 |
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| Cir. 658.823 Se13 c2008 Seafood ecolabelling: Principles and practice | Cir. 658.827 B328 C2018 Digital luxury transforming brands & consumer experiences | Cir. 658.827 D621 C2020 Brand Management: Theory and Practice | Cir. 658.827 D621 C2020 C.2 Brand Management: Theory and Practice | Cir. 658.827 L616 C2018 The Language of Branding: Theory, Strategies, and Tactics | Cir. 658.827 P410 c2003 Before the brand: Creating the unique DNA of an enduring brand identity | Cir. 658.83 M231 C2019 Qualitative marketing research understanding consumer behavior |
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