APA
Perreault J. W. D. &. M. J. E., . (2003). Applications in basic marketing: Clippings from the popular business press. New York: McGraw-Hill/Irwin.
Chicago
Perreault Jr William D & McCarthy Jerome E, . 2003. Applications in basic marketing: Clippings from the popular business press. New York: McGraw-Hill/Irwin.
Harvard
Perreault J. W. D. &. M. J. E., . (2003). Applications in basic marketing: Clippings from the popular business press. New York: McGraw-Hill/Irwin.
MLA
Perreault Jr William D & McCarthy Jerome E, . Applications in basic marketing: Clippings from the popular business press. New York: McGraw-Hill/Irwin. 2003.