Contemporary Advertising and Integrated Marketing Communications (Record no. 4303)

MARC details
000 -LEADER
fixed length control field 00360nam a22001337a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781259921261
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number Cir.659.1Ar68 C2017
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name William Arens
245 ## - TITLE STATEMENT
Title Contemporary Advertising and Integrated Marketing Communications
250 ## - EDITION STATEMENT
Edition statement 15th Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York, USA
Name of publisher Mc Graw Hill Education
Year of publication C2017
300 ## - PHYSICAL DESCRIPTION
Other physical details xxxi
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Home library Current library Date acquired Full call number Accession Number Koha item type
    SPAMAST Library SPAMAST Library 18/02/2020 Cir.659.1Ar68 C2017 00012145 Books
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