Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Record no. 4208)

MARC details
000 -LEADER
fixed length control field 00384nam a2200133 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 978-1-337-28265-9
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number Cir. 659.1 An56 C2018
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Andrews & Shimp
245 ## - TITLE STATEMENT
Title Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
250 ## - EDITION STATEMENT
Edition statement 10th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication USA;
Name of publisher Cengage Learning:
Year of publication C2018.
300 ## - PHYSICAL DESCRIPTION
Other physical details xix., 635p.; ill.: 27.5cm
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Home library Current library Date acquired Full call number Accession Number Koha item type
    SPAMAST Library SPAMAST Library 13/04/2023 Cir. 659.1 An56 C2018 00014198 Books
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