Basic marketing a global-managerial approach (Record no. 1965)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00406nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0-07-110110-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Cir. 658.8 C164 C2008 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cannon, Joseph P., Perreault, William D. & McCarthy, E. Jerome |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing a global-managerial approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | USA: |
| Name of publisher | McGraw-Hill Co., Inc. |
| Year of publication | C2008: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxviii, 790p. : ill. ; 28cm |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| SPAMAST Library | SPAMAST Library | 30/06/2019 | Cir. 658.8 C164 C2008 | 0008769 | Books |
