Principles of marketing (Record no. 18)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00364nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-981-47-1857-8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Cir. 658.8 K848 c2016 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip & Armstrong, Gary |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Singapore: |
| Name of publisher | Pearson Education South Asia Pte Ltd; |
| Year of publication | c2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 731p. : ill ; 273cm |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| SPAMAST Library | SPAMAST Library | 17/05/2018 | Cir. 658.8 K848 c2016 | 0008067 | Books |
