The Language of Branding: Theory, Strategies, and Tactics

Dawn Lerman, Robert J. Morais, and David Luna

The Language of Branding: Theory, Strategies, and Tactics - New York: Routledge, C2018. - x, 160p.: ill.; 22.8cm

978-0-415-80674-9

Cir. 658.827 L616 C2018
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