Strategy, winning in the marketplace: Core concepts, analytical tools, cases

Thompson Jr., Arthur A. & Gamble, John E.

Strategy, winning in the marketplace: Core concepts, analytical tools, cases - 2nd Ed. - New York: McGraw-Hill Companies, Inc.; c2006. - xl, C-616p. : ill. ; 260cm

978-0-07-320313-3

Cir. 658.4012 T543 c2006
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