000 | 00430nam a22001337a 4500 | ||
---|---|---|---|
999 |
_c665 _d665 |
||
020 | _a978-1-259-92129-2 | ||
082 | _aCir. 658.8 P426 C2017 | ||
100 | _aPerreault, William D. Jr., Cannon, Joseph P. & McCarthy, E. Jerome | ||
245 | _aEssentials of marketing: A marketing strategy planning approach | ||
250 | _a15th ed. | ||
260 |
_aNew York: _bMcGraw-Hill Education, _cC2017. |
||
300 | _axxxii, 752p. : ill ; 28cm | ||
942 | _cBK |