000 00429nam a2200133 4500
020 _a978-0-12-805471-0
082 _aCir. 659.1 P895 C2019
100 _aRuth M. Corbin
245 _aPractical Guide to Comparative Advertising Dare to Compare
260 _aLondon, Uk
_bAcademic Press
_cC2019
300 _bix, 182p.; ill.; 23cm
700 _aRebecca N. Bleibaum, tom Jirgal, David Mallen, and Christine A. Van Dongen
942 _cBK
999 _c4347
_d4347