000 00360nam a22001337a 4500
020 _a9781259921261
082 _aCir.659.1Ar68 C2017
100 _aWilliam Arens
245 _aContemporary Advertising and Integrated Marketing Communications
250 _a15th Edition
260 _aNew York, USA
_bMc Graw Hill Education
_cC2017
300 _bxxxi
942 _cBK
999 _c4303
_d4303