000 00384nam a2200133 4500
020 _a978-1-337-28265-9
082 _aCir. 659.1 An56 C2018
100 _aAndrews & Shimp
245 _aAdvertising, Promotion, and Other Aspects of Integrated Marketing Communications
250 _a10th
260 _aUSA;
_bCengage Learning:
_cC2018.
300 _bxix., 635p.; ill.: 27.5cm
942 _cBK
999 _c4208
_d4208