000			00406nam a22001337a 4500
999			_c1965 _d1965
020			_a978-0-07-110110-3
082			_aCir. 658.8 C164 C2008
100			_aCannon, Joseph P., Perreault, William D. & McCarthy, E. Jerome
245			_aBasic marketing a global-managerial approach
250			_a16th ed.
260			_aUSA: _bMcGraw-Hill Co., Inc. _cC2008:
300			_axxxviii, 790p. : ill. ; 28cm
942			_cBK