000			00363nam a22001217a 4500
999			_c1670 _d1670
020			_a978-0-07-313666-0
082			_aCir. 659.1 Ar31 c2007
100			_aArens, William F. & Schaefer, David H.
245			_aEssentials of contemporary advertising
260			_aNew York: _bMcGraw-Hill Companies, Inc.; _cc2007.
300			_axxviii, 558p. : ill. ; 275cm
942			_cBK