000			00345nam a22001337a 4500
999			_c1662 _d1662
020			_a0-07-296472-3
082			_aCir. 659.1 Ar33 c2002
100			_aArens, William F.
245			_aContemporary advertising
250			_a10th Ed.
260			_aNew York: _bMcGraw-Hill Companies, Inc.; _cc2002.
300			_axl, 614p. : ill. ; 280cm
942			_cBK