000			00347nam a22001337a 4500
999			_c1661 _d1661
020			_a0-07-250041-7
082			_aCir. 659.1 Ar33 c2002
100			_aArens, William F.
245			_aContemporary advertising
250			_a8th Ed.
260			_aNew York: _bMcGraw-Hill Companies, Inc.; _cc2002.
300			_axxxii, 614p. : ill. ; 280cm
942			_cBK