000 00346nam a22001337a 4500
999 _c1601
_d1601
020 _a81-7446-549-9
082 _aCir. 658.5 M420 c2007
100 _aMathur, U.C.
245 _aProduct and brand management
250 _a1st Ed.
260 _aNew Delhi:
_bAnurag Jain for Excel Books;
_cc2007.
300 _axvii, 534p. : ill. ; 240cm
942 _cBK