TY  - BOOK
AU  - Perreault, Jr., William D. & McCarthy, Jerome E.
TI  - Applications in basic marketing: Clippings from the popular business press
SN  - 0-07-255798-2
U1  - Cir. 380.1 P410 c2003 
PY  - 2003///
CY  - New York
PB  - McGraw-Hill/Irwin
ER  -