TY  - BOOK
AU  - Napoletano, Erika
TI  - The power of unpopular: A guide to building your brand for the audience who will love you (and why no one else matters)
SN  - 978-1-118-13466-5
U1  - Cir. 338 N1627 c2012 
PY  - 2012///
CY  - Canada
PB  - John Wiley & Sons, Inc.
ER  -