TY  - BOOK
AU  - Perreault, William D. Jr., Cannon, Joseph P. & McCarthy, E. Jerome
TI  - Essentials of marketing: A marketing strategy planning approach
SN  - 978-1-259-92129-2
U1  - Cir. 658.8 P426 C2017 
PY  - 2017///
CY  - New York
PB  - McGraw-Hill Education
ER  -