TY  - BOOK
AU  - Arens F. Williams, Schaefel H. David
TI  - Essentials of Contemporary Advertising
SN  - ISBN- 13: 978-0-07-313666-0
U1  - Cir.659.1 Ar31 c2007 
PY  - 2007///
CY  - United States.
PB  - Andy Winston
ER  -