TY  - BOOK
AU  - Andrews & Shimp
TI  - Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
SN  - 978-1-337-28265-9
U1  - Cir. 659.1 An56 C2018 
PY  - 2018///
CY  - USA
PB  - Cengage Learning
ER  -