TY  - BOOK
AU  - William M. Pride
AU  - O.C. Ferrell
TI  - Foundations of Marketing 
SN  - 978-0-357-03376-0
U1  - Cir. 658.8 P94 C2019 
PY  - 2019///
CY  - Boston, USA
PB  - Cengage Learning, Inc.; 
ER  -