TY  - BOOK
AU  - Dawn Lerman, Robert J. Morais, and David Luna 
TI  - The Language of Branding: Theory, Strategies, and Tactics
SN  - 978-0-415-80674-9
U1  - Cir. 658.827 L616 C2018 
PY  - 2018///
CY  - New York
PB  - Routledge, 
ER  -