TY - BOOK AU - Thomson, Arthur A., Gamble, John E. & Stickland, A. J. TI - Strategy winning in the marketplace core concepts, analytical tools, cases SN - 978-0-07-298990-8 U1 - Cir. 658.4 T371 C2006 PY - 2006/// CY - USA PB - McGraw-Hill Co., Inc. ER -