TY  - BOOK
AU  - Kotler, Philip & Armstrong, Gary
TI  - Principles of marketing
SN  - 978-981-47-1857-8
U1  - Cir. 658.8 K848 c2016 
PY  - 2016///
CY  - Singapore
PB  - Pearson Education South Asia Pte Ltd
ER  -