TY  - BOOK
AU  - Arens, William F. & Schaefer, David H.
TI  - Essentials of contemporary advertising
SN  - 978-0-07-313666-0
U1  - Cir. 659.1 Ar31 c2007 
PY  - 2007///
CY  - New York
PB  - McGraw-Hill Companies, Inc.
ER  -