TY  - BOOK
AU  - Perry, Alycia & Wisnom III, David
TI  - Before the brand: Creating the unique DNA of an enduring brand identity
SN  - 0-07-139309-9
U1  - Cir. 658.827 P410 c2003 
PY  - 2003///
CY  - New York
PB  - McGraw-Hill Companies, Inc.
ER  -