TY - BOOK AU - Thompson Jr., Arthur A. & Gamble, John E. TI - Strategy, winning in the marketplace: Core concepts, analytical tools, cases SN - 978-0-07-320313-3 U1 - Cir. 658.4012 T543 c2006 PY - 2006/// CY - New York PB - McGraw-Hill Companies, Inc. ER -