TY  - BOOK
AU  - Perreault, Jr., William D. & McCarthy, Jerome E.
TI  - Learning aid for use with essentials of marketing: A global-managerial approach
SN  - 0-07-296460-X
U1  - Cir. 658.8 P426 c2006 
PY  - 2006///
CY  - New York
PB  - McGraw-Hill Companies, Inc.
ER  -