TY  - BOOK
AU  - Stiff, Dan
TI  - Sell the brand first: How to sell your brand and create lasting customer loyalty
SN  - 0-07-147042-5
U1  - Cir. 658.8 St51 c2006 
PY  - 2006///
CY  - New York
PB  - McGraw-Hill Companies, Inc.
ER  -