TY  - BOOK
AU  - Perreault Jr., William D. & McCarthy, Jerome E.
TI  - Applications in basic marketing: Clippings from the popular business press
SN  - 0-07-286470-2
U1  - Cir. 380.1 P426 c2005 
PY  - 2005///
CY  - New York
PB  - McGraw-Hill Companies, Inc.
ER  -